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BizReport : July 22, 2013 Archive

July 22, 2013 Archive

Ecommerce | July 22, 2013

85% of U.S. local merchants ditch daily deals

The majority of local merchants across the U.S. have not conducted a daily deal offer in the last six months, according to Reply.com's latest 'Pulse of Local Business Survey', preferring instead to concentrate on their own websites, social, and other traditional marketing options. >>

Advertising | July 22, 2013

Facebook newsfeed CTRs overshadow other ad placements

Is there a difference in click-through rates between Facebook ads in the newsfeed and those placed at the right-hand side? Yes, a massive difference, according to recent insights provided by Adobe. >>

Law & Regulation | July 22, 2013

Research: Proposed app short-form privacy notice categories confusing

The mobile app short-form notice currently proposed by the Department of Commerce's privacy multi-stakeholder process will be confusing to consumers, according to new research released by Carnegie Mellon University. >>

Ecommerce | July 22, 2013

comScore: Choice as important as convenience for shoppers

Don't think another coupon is going to push more shoppers through your e-storefront. According to new data out from comScore today's online shoppers are more interested in choices when surfing for new goods. >>



Mobile Marketing | July 22, 2013

Arkadium offers HTML 5 gaming environment

Game developers, check this one out. Arkadium has released an HTML 5 based gaming platform for casual gaming. Arkadium has one of the largest libraries of casual games. The platform is set up to allow all brands access to HTML 5 based games, to extend their footprint across platforms. >>

Advertising | July 22, 2013

Apigee, Jumptap push mobile, app tools to market

This week both Apigee and Jumptap are pushing new tools to market, set up to help brands better control mobile budgets and increase app ROI. >>