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BizReport : July 19, 2013 Archive

July 19, 2013 Archive

Social Marketing | July 19, 2013

22% of top Australian firms have zero social media usage

Small businesses in Australia are embracing social media as part of their overall marketing strategy but new figures released this week reveal that many of Australia's biggest businesses have yet to see the light. >>

Social Marketing | July 19, 2013

Facebook dominates social logins, but Google+ gaining ground

No surprises for guessing which social network's login is the most popular. A recent study by Facebook Preferred Marketing Developer Gigya put the social media behemoth way ahead of the competition. >>

Advertising | July 19, 2013

Video Ad Roundup: Platforms pushing video in new ways, to new users

A trio of new tools and partnerships may help brands better engage with video to worldwide consumer bases. Here's how: >>

Ecommerce | July 19, 2013

Euclid launches retailer-specific analysis

This week, Euclid has launched a retailer-specific analysis suite, set up to help physical retailers determine which marketing efforts are pushing more conversions and helping to increase the engagement of customer lists. The Euclid Analytics for Specialty Retail tools may also improve the customer experience. >>



Ecommerce | July 19, 2013

Adobe: Social pushing commerce

New data out from Adobe indicates social is pushing more ecommerce than many originally believed. ACTIVE Network tapped Adobe's Marketing Cloud to help them push more sales through the social channel. >>

Mobile Marketing | July 19, 2013

Research reveals increasing interest in opt-in retail SMS

The number of people that opt-in to receive retail messaging is growing significantly, according to recent research from UK mobile messaging solutions provider Textlocal. >>