BizReport : July 16, 2013 Archive

July 16, 2013 Archive

Social Marketing | July 16, 2013

ForeSee: Detractors may not have as much influence

The big takeaway from new data out today from ForeSee: the detractor portion of Net Promoter Scores may be overestimated. As in very overestimated. According to the data brand detractors in categories may be overestimated more than 500%. >>

Blogs & Content | July 16, 2013

News360 launch includes personalized targeting

A new release out today from News360 takes targeting one step further, which should help to drive reader engagement. In an early test both clickthroughs and reader engagement surpassed industry norms. The platform has more than 4 million readers. >>

Social Marketing | July 16, 2013

Rio SEO partnerships to push more data for local businesses

New partnerships at Rio SEO should give local businesses a higher profile in the local search engine space, and should also help brands trying to connect through social networks. First, the social network equation. >>

Ecommerce | July 16, 2013

Canadian small business owners big on branding

Small business owners in Canada are more aware than ever of the advantages of having a recognizable and trusted brand in today's consumer environment, according to the latest American Express Small Business Monitor. >>

Ecommerce | July 16, 2013

Yesmail: Survey Reveals Campaigns Driven By Limited CRM

New survey findings released by Yesmail Interactive reveal companies are ignoring rich personal data. Instead, there is too much reliance on basic customer profile information and sales history to drive marketing campaigns. >>

Search Marketing | July 16, 2013

New: List of top Product Listing Ad advertisers on Google

Who are the top 20 advertisers using Google's Product Listing Ads (PLAs)? AdGooroo has released a list of the Top 20 Google PLA advertisers by impression, a list on which Walmart sits at the top but Amazon is way down. >>