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BizReport : July 15, 2013 Archive

July 15, 2013 Archive

Email Marketing | July 15, 2013

Epsilon: Mobile drives email open, click rates

Mobile use is increasing email open rates, according to a new study from marketing services company Epsilon, as more marketers develop mobile-optimized email creative and content. >>

Search Marketing | July 15, 2013

Study: Brand keywords for paid search ads 'ineffective'

Recent research reveals that brands buying search ads with their own brand name as a keyword are wasting money selling to people they don't need to sell to. >>

Internet | July 15, 2013

Tech fatigue prompts a desire to disconnect

Taking a break from technology is not only good for a person's eyesight, it also encourages in-person social connections and improves life satisfaction. However, over-indulgence is prompting some to disconnect, according to various studies. >>

Ecommerce | July 15, 2013

Study: Deal seekers looking online and off for back to school

This year more shoppers will be looking for back to school deals. According to new data from Offers.com nearly all back to school shoppers (97%) say they'll seek out deals for many school items on their lists. Meanwhile all this shopping and spending is upping the stress level - for adults and children finds data from Ebates.com. >>



Mobile Marketing | July 15, 2013

Forecast: App economy to push $150b by 2017

Look for revenue from apps to steadily increase over the next four years. A new forecast out from APPNATION predicts the app economy will push to at least $151 billion by 2017, that is nearly double what the economy hit in 2012. >>

Ecommerce | July 15, 2013

Top 3 tips for going international

Strategic consulting hub 151 Advisors is pushing revenue for clients through advanced strategy and across screens. Recently I had the chance to chat with the company about how US based brands can do more in the international space. >>