BizReport : July 11, 2013 Archive

July 11, 2013 Archive

Advertising | July 11, 2013

Strathcom Media taps Acquisio for budget management

Strathcom Media and Acquisio have released some interesting new data - they've double the AdWords ROI for automotive clients across North America. Strathcom tapped Acquisio's Bid & Budget Management platform to help control ad budgets for auto dealerships in Canada. >>

Advertising | July 11, 2013

ClearSlide connects sales, prospects in real time

A new offering out today promises to connect sales with customers more quickly than has been possible in the past. From ClearSlide, the Connect platform uses mobile to connect sales people with in-market consumers instantly. >>

Mobile Marketing | July 11, 2013

Jumio: Smartphones used everywhere - and we mean everywhere

When it comes to mobile advertising, brands might just be engaging people in the places they least expect. Like the shower. That, according to new data out from Jumio which suggests people are no longer 'leaving them at the door' when it comes to mobiles and bathrooms, bedrooms and even church. >>

Advertising | July 11, 2013

Marketers - watch your language when addressing Baby Boomers

Marketers - watch your language. Don't call Baby Boomers 'elderly', and don't assume they're going to end up in a 'nursing home'. To do so could undermine your overall marketing messages, according to a new survey from SeniorMarketing.com. >>

Advertising | July 11, 2013

Twitter kicks off FIFA 2014 ad package auctions

The 2014 FIFA World Cup doesn't kick-off for another eleven months, but that isn't stopping Twitter from getting some pre-game action going. At the end of this month, the micro-blogging platform will start auctioning off advertising packages for the major sporting event. >>

Research | July 11, 2013

PC sales continue longest decline in history

Sales of personal computers fell for a fifth consecutive quarter, the longest decline in the PC market's history, according to recent reports. >>

| July 11, 2013

How mobile will impact 2nd half of 2013

With more consumers moving into the mobile space, content developers and advertisers are also setting their sights there. One expert suggests mobile will continue to engage more users, giving mobile brands more leverage for their campaigns. >>