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BizReport : July 10, 2013 Archive

July 10, 2013 Archive

Search Marketing | July 10, 2013

Covario: Mobile pushing search, overall spend up 22%

New data out from Covario shows just how mobile is beginning to impact the overall search category. According to Covario's report mobile search now represents 16% of the global paid search spend (Q2 2013), with 40% of the spend focused on smartphones and 60% on tablets. >>

Blogs & Content | July 10, 2013

Unruly: Stop pushing funny, it's not working

For content to go viral it has to be funny, right? Not really. At least according to new data out from Unruly. According to the video tech hub's research branded content is more likely to 'go viral' if developers aren't trying to be funny. >>

Trends & Ideas | July 10, 2013

Research: Twitter no match for newswires

Twitter is evolving but can the micro-blogging platform ever outperform or replace newswires? Recently released research findings reveal how the reporting of news events on Twitter differs from newswire services. >>

Search Marketing | July 10, 2013

Social media integration key to SEO success

The key takeaway from a recent study of the role of social in SEO strategy is that, while social content ranks well on search engines, few companies effectively integrate the two and are putting search visibility at risk. >>

Search Marketing | July 10, 2013

UK: 21% of online searches for hotels made via mobile

Almost a quarter of online searches made by UK consumers in May, 2013, were conducted using a mobile device, according to new data released by SEO and PPC consulting and technology firm, Greenlight. >>

Social Marketing | July 10, 2013

How Skiver is pushing higher social engagement for brands

In social, conversation is king, and a new agency on the block is helping brands build better social conversations from the ground up. Last year restaurant brand Hooters tapped Skiver Advertising to help them make a great impact on the social space. >>

Mobile Marketing | July 10, 2013

Tapjoy pushing revenue for many in mobile

According to recent data released by mobile monetization hub Tapjoy, developers using their network earned more than $200 million between 2010 and 2012. In just 2012 alone, 35 publishers leveraging the model earned more than $500K, and 18 publishers earned more than $1 million through Tapjoy's monetization solutions. How are they doing it? >>