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BizReport : July 9, 2013 Archive

July 9, 2013 Archive

Mobile Marketing | July 09, 2013

Factual release bridges location data, mobile apps, ads

Today a new release in the mobile space may open the burgeoning market for even more advertisers. From Factual, the Geopulse Audience and Geopulse Proximity tools, which bring location data into the mobile app and ad space. >>

Mobile Marketing | July 09, 2013

Releases up the mobile quotient

New data out from Hipcricket shows morning may be the best time for mobile engagement, and two mobile offerings may help more brands engage through the mobile space. >>

Law & Regulation | July 09, 2013

Advertisers warned about delivery of Royal birth advertising

Thinking of cashing in on the imminent birth of a new member of the British Royal family? You'd better brush up on your Advertising Standards Authority rules and regulations first. >>

Internet | July 09, 2013

Vengeance is motive for 23% of online complaints

Failing traditional customer service is the reason many consumers to turn social media to vent their frustrations, according to new research from Dutch social media company TNS Nipo, and for many it is the company's last chance to respond to consumer grievances. >>



Ecommerce | July 09, 2013

Mobile shopping stationary for two-thirds of consumers

Mobile shopping has very little to do with being on the go, reveals new research from UK-based Shoppercentric, and the gap in device usage between smartphones and tablets is closing fast. >>

Advertising | July 09, 2013

BlueKai links offline, online interactions

BlueKai is upgrading their existing data management platform to link offline and online behaviors, giving brands a more realistic picture of what customers want. Through the platform brands can bring offline CRM data into the online space. >>

Advertising | July 09, 2013

Monetate: Big data pushing personalization

More businesses are investing in big data, but many continue to use that data incorrectly. Or not at all, in some cases. A new infographic out from Monetate shows how online businesses are - and aren't - utilizing data to create better personal experiences. >>

Mobile Marketing | July 09, 2013

Study: Mobile ROI higher than traditional models

New data out from Fiksu may have more brands looking to the mobile space to engage and interact with consumers. According to their new report, mobile is returning more on the ad investment, especially in terms of engagement and cost-effectiveness. >>

Ecommerce | July 09, 2013

Brits spending over $1 million only daily deals

Here in the US the fervor - or at least the headlines - on daily deals have slowed down. But daily deals are still a big deal in the UK, with one resource finding Brits are spending about 1.3 million pounds each day. >>