BizReport : July 5, 2013 Archive

July 5, 2013 Archive

Blogs & Content | July 05, 2013

Top 3 tips to create actionable content

Mobile devices have changed how many people consume content, but these devices are now also changing the way brands and advertisers create ads. One big step is adding interactivity to what used to be a print-only experience. Print advertisers are experts at creating captivating images, but now, with the tablet, those printed images can come alive with the interactive options available today. >>

Loyalty Marketing | July 05, 2013

How to improve your loyalty program

Loyalty programs are on the rise...and in some cases in a downward spiral. Because, for all the new loyalty club members there are many more who aren't being properly served by the brand. According to experts loyalty programs have grown more than 25% since 2011 with more than 2.65 billion consumers in at least one program, but engagement levels are down by as much as 4%. >>

Internet | July 05, 2013

Leaked document attacks EU's tougher laws on cybercriminals

Cybercriminals will face tougher penalties if caught in the European Union following a vote in the European parliament yesterday. Lawmakers have agreed to longer prison sentences. However, a leaked group briefing shows some do not agree with the use of longer sentences, calling them ineffective. >>