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BizReport : July 2, 2013 Archive

July 2, 2013 Archive

Social Marketing | July 02, 2013

Desire for personalization drives social profile sharing

With all the news regarding PRISM, an interesting study reveals that more than half of UK adults are willing to share personal information on social networks in order to be presented with relevant content and product information. >>

Social Marketing | July 02, 2013

Multiple reasons for Liking a brand on Facebook

Do Facebook users Like a brand Page because they want freebies, because they are a customer of that brand or simply because their friends Liked it? A new study from social media marketing firm Syncapse reveals it could be for any number of reasons. >>

Social Marketing | July 02, 2013

How valuable is social marketing?

New data out from Neolane offers insight into just how effective those Facebook campaigns can be. Among the findings: Facebook users are most interested in service apps, contests and games. >>

Internet | July 02, 2013

Impermium: Consumers waffling on Internet security

Consumers aren't ignoring the headlines about online security breaches, but they also aren't taking full advantage of security options and protocols. That, according to new data out from Impermium, which finds that most Americans have had virus/malware (56%) or phishing (37%) attacks but fewer than 25% are using two factor authentication to keep their information private. >>



Advertising | July 02, 2013

Unruly, Solve Media products to push ads into new territory

Magna Global has released their latest forecast, predicting in part that the global ad-spend will see a slight decline through the end of 2013, growing to nearly $490 billion; while that is technically a 4% decrease (Year over Year) from 2012 sales, the better news is that the ramp toward the end of 2013 should push strong growth into 2014 (6% increase). >>

Social Marketing | July 02, 2013

Are SMBs up to speed on social?

Small businesses are among the first to try new, cost-effective platforms. Over the past two years there has been a significant uptick in the number of branded social profiles on Facebook, Twitter and LinkedIn, but new data out from Constant Contact indicates these small businesses may not be making the most out of social marketing. >>