News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
U.S.: 41 billion online videos watched in May
New figures released by comScore show that 182 million Americans watched almost 41 billion online content videos during May and a record number of ad views.
Overall, 84.8% of the online population of the U.S. watched online video during May, with average durations of 5.6 minutes and the average video ad running for 40 seconds, according to comScore's latest Video Metrix.
Unsurprisingly, Google Sites, or rather YouTube, led the pack with 154.5 million unique viewers followed by Facebook (60.4 million), AOL (53.8 million), VEVO (52 million) and NDN (46.5 million). Google Sites had the highest average engagement among the top ten.
Meanwhile, of the 41 billion video content views in May, Google Sites generated nearly 14 billion, followed by AOL with 839 million.
Overall, 15.8 billion video ads were watched in May. BrightRoll Platform topped the list with 2.6 billion ad impressions, followed by Google Sites (2.6 billion), LiveRail.com (2.1 billion), Adap.tv (2.1 billion), Hulu (1.7 billion), Specific Media (1.4 billion), and TubeMogul Video Ad Platform (1.2 billion).
Six billion minutes of video ads were viewed during with BrightRoll Platform having the highest duration at 1.3 billion minutes. Hulu delivered the highest frequency of video ads (71).
- Ad Roundup: Partnerships and a new release
- Top 3 tips to use a loyalty program to build engagement
- Fewer people report suffering with information overload than a decade ago
- Third of businesses globally under-prepared for digital transformation
- Expert: Tipping point for personalization is near
- Top place for UK mobile shoppers is in bed
- Big brands found using 'dark UX' methods
- Video Roundup: New formats mean new opportunities
Featured White Papers
- How to Deliver Content Your Employees Will Love to Share
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering...