News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
UK mobile ad investment to rise 90% in 2013
New figures released by eMarketer reveal a massive increase in mobile advertising investment in the UK this year, the country with the highest smartphone usage in the world.
According to eMarketer, mobile advertising investment will grow by 90% this year to $1.6 billion, up from $834.9 billion in 2012.
The growth is thanks in part to investment in mobile display and search formats, as marketers look to engage consumers across multiple screens.
In the UK, a country with the highest smartphone usage in the world, digital ad spending, which includes online and mobile formats, will grow by 12% through 2013 and $9.4 billion, with investments to surpass $10.8 billion by 2015. By 2017, investment is forecast to reach $12.3 billion with mobile accounting for $4.6 billion.
Social media behemoths Facebook and Twitter have both helped generate growth in mobile advertising.
"Two years ago Facebook and Twitter had no mobile ad business," said eMarketer communications VP Clark Fredricksen. "Today the companies earn between a third and half, respectively, of all revenues from mobile ads."
Image via Shutterstock
- BrightRoll, Marketron announcements offer more measurement
- Study: SMBs turning to multi-channel to engage
- Gigya: Facebook winning for logins
- Community Q&A: Do you need it? And how to use it
- Study: SMBs bride personal achievement over money
- DMA (UK) poll reveals most 'marketing friendly' social network
- LinkedIn: 300 million connected, 3 billion to go
- Kenshoo: Paid search continues double-digit yearly growth
Featured White Papers
- Learn 5 Ways the Cloud Will Enhance Your Professional Life in 2014
In 2013, we finally understood the cloud. Now we're ready to make the most of it. Online file sharing can...
- Users Hate to Wait: 8 Timely Tips for Speeding Up Your Website
Statistic after statistic shows that even a millisecond delay on your website can prevent you from converting customers, cost a...