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BizReport : Mobile Marketing : June 26, 2013


Tools offer small, mobile businesses diversification

Three new tools in the mobile space should give small businesses more options for the upcoming back to school and holiday shopping seasons - from video content to payment solutions.

by Kristina Knight

First, from ClickFuel, a new mobile lead tracking solution for small businesses. The Market Link platform offers SMBs access to analytics for incoming leads. Because it is a mobile app, SMBs can respond from any location.

"Traditionally, SMBs have relied on actively checking voicemails, forms and emails for leads. Now, smartphones enable in-the-moment responses to potential new business, even while the owner is out of the office," said Paul Neilson, chief technology officer and chief product officer of ClickFuel. "Market Link also provides SMBs with the insights to determine which marketing campaigns are bringing in the most leads, allowing them to adjust marketing spend as needed."

Meanwhile, Millennial Media has released new video ad tools set to change how businesses use video in the mobile space. The tools include Video SYNC, an ad unit using rich media around a video player, Video TOGGLE which is a tablet-optimized option including 4 different video content pieces and Video TICKER, an ad unit using real-time Twitter feeds, time-specific data and information.

"When you combine the rich storytelling of video with the interaction and engagement of mobile, the result is a powerful branding experience that really resonates with consumers," said Marcus Startzel, Chief Revenue Officer, Millennial Media. "We've heard from our key brand partners that there is a desire to go beyond simply repurposing video from other channels, so we built these new products so brands can strategically optimize their video content for mobile."

Finally, mobile POS solution PayAnywhere has upgraded their solution to include inside sales. The PayAnywhere Inside tool allows merchants to turn any i-device - iPhone, iPad or iPod Touch - into a payment processor. The solution plugs into the audio jack of the device and allows merchants to swipe credit or debit cards.

Image via Shutterstock

Tags: ClickFuel, m:commerce trends, Millennial Media, mobile marketing, mobile marketing tools, PayAnywhere










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