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BizReport : Social Marketing : June 25, 2013


Social media in the workplace not universal

The use of social media in the workplace is not as universal as you might expect. An informal poll conducted via Twitter by Hootsuite shows that almost a quarter of employees are not allowed to access social media and networks while at work.

by Helen Leggatt

When Hootsuite posed the question "Are you allowed to use social media at work?" via Twitter, most said yes.

Naturally, those in PR, social media and marketing were keen to point out that having social media access at work was essential to carrying out their jobs. Even police officers, lawyers and professionals across several other industries said they were allowed, even encouraged, to use social media as part of their daily work.

However, almost a quarter of respondents stated they were not allowed access to social media under any circumstances, or were restricted to using it for specific tasks such as recruitment or maintaining corporate accounts.

In some cases, employers blocked access to all social media channels, or designated certain channels that were acceptable. Some respondents had access to Twitter, but not Facebook, and vice versa. Of course, many of the employees in the poll would have had a smartphone or tablet that, assumedly, they could use to access social media, and it has to be assumed that those who answered 'no' were not at work, or using a mobile device to respond.

On its blog, Hootsuite commented that. "While less than a quarter might not seem like a lot of "no's", remember this was a Twitter poll. For all we know, many potential respondents were working and unable to access their accounts."

A infographic from recruitment firm Reed in the UK (2011) shows that access to social networks varies by industry. Those working in finance and engineering are much less likely to use social networks at work than those in marketing and IT.

Do you have access to social media at work? Do you use social media at work for business, or personal reasons?






Image via Shutterstock

Tags: employee research, social media, workplace








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  • les blumental pepito

    because social media like the internet, becomes an addiction, and before you know it, employees spend all their time when the boss is away, surfing, wifi ing, mi fi ing, etc





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