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BizReport : Email Marketing : June 18, 2013

SendGrid launches email service

Just in time for Small Business Week, SendGrid is launching a new email service, set up to help businesses control costs and yet still have access to top of the line email programs and data. The new product joins SendGrid's existing email deliverability suite of tools.

by Kristina Knight

The new SendGrid solution is set up as an alternative to ESP-based solutions which charge businesses according to the number of subscribers in a list rather than the number of messages sent on a given month; meanwhile it utilizes the same core principles as the SendGrid transactional email solution.

"Our email marketing service is a big opportunity for marketers who have been over-paying for email based on subscriber counts instead of the volume of email they send," said Robert Phillips, VP Marketing, SendGrid. "We're introducing the same transparency, fair pricing and ease of use to the marketing email space as we have in the transactional email space."

Businesses signing on to use the product can choose from existing design templates and build out their content and message components from there. Before a campaign is launched, the business can also test to ensure their messages will not be marked as spam by other email clients; once a campaign is launched, the business can follow up on click-thrus, open rates and other email data in real time.

SendGrid is a leader in email deliverability; their cloud-based deliverability platform offers marketers actionable data to help increase deliverability and relevancy for list members.

Image via Shutterstock

Tags: email marketing, email marketing tools, email trends, SendGrid

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