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BizReport : Blogs & Content archives : June 18, 2013

Reports: Consumers want television everywhere

Offering television programming on different devices is becoming more important for not only television networks but for independent content creators, as well. That according to new data out from EPIX, which notes that viewers are more likely to pay for television content if its available on more than their living room TV set.

by Kristina Knight

According to the report, multi-platform viewing options increase subscribers' perceived value of the programming, in some cases more than 50%. The research also shows that 62% of EPIX subscribers are 'satisfied' with programming when they 'only' watch via television set but that 80% of subscribers are satisfied with programming offered across devices.

That increase in the perceived value of the programming, by the way, is only one plus. The other is that advertisers have found the value of consumers who subscribe to content across devices is higher than those who only watch via television.

"As the entertainment viewing experience evolves, consumers are making new choices about how they want to consume content and forming new habits that include the desire to watch movies and TV shows anytime, anywhere and on multiple platforms," said Nora Ryan, Chief of Staff for EPIX. "Flexibility is really important in the delivery and packaging of programming services and those distributors who recognize this will be able to increase the satisfaction levels of their customers. We remain committed to working closely with our operating partners to provide our authenticated subscribers access to the best content and extra features in all the ways they want it."

Meanwhile, new data out from Council for Research Excellence, social media may not impact tonight's television ratings or buzz...but just wait. Their data shows that social media has a slight influence currently, but researchers expect social media to begin driving television viewing very soon.

"There has been a lot of buzz about the relationship between social-media usage and TV consumption, but until now there has not been a lot of thorough analysis," Rockwood said. "As was our objective, this study has helped us gain insights about the increased role of social media in television viewing and the impact that has on consumer behaviors. It also has given us a better understanding of how measurement of consumer behaviors can be improved, as well as the characteristics of the 'Super Connecters,' the most active and influential users of social media."

According to the report:

• 12% of consumers now use social media 'at least once' each day for television information, 37% use social media 'at least once' each week
• TV genres most likely to engage social media users now include Sci-Fi, Sports and News/Talk programming
• Hispanic consumers are 50% more likely to engage with social media about their favorite shows
• Mobile device users are more likely to interact with social media about their favorite shows

Image via Shutterstock

Tags: Center for Research Excellence, EPIX, mobile television, television content, television viewing trends

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