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BizReport : Advertising : June 12, 2013

Launches push the engagement level for online brands

This week, three solutions are offering up better ways for online brands to engage and re-engage their consumer base - through social networks, through their stomachs and through the right advertising at the right time. Here's how:

by Kristina Knight

First, from Dispop, a crowdsourced advertising design tool which connects marketers with designers and A/B testing options so that they offer the most engaging advertisement to their online customer base. Through the solution advertisers can source designers and test much more quickly, bringing engaging, relevant ads to market faster and pushing overall campaign ROI.

"It is essential for brands and marketers to know what designs really work in the real world of the Internet and with our marketplace customers can easily test different versions of their ads and see which ones actually show results," explained Ayal Ebert, Dispop CEO and co-founder. "It can be very interesting and surprising to see that ads we think are better-looking are actually not very effective. It is really impossible to guess which ads do best without the tests."

Dispop has also secured $600,000 in funding from Inimiti Capital Partners.

Meanwhile, GrubHub has tapped Constant Contact's SinglePlatform solution to provide online menus for the property. Through the partnership the GrubHub ordering platform will also integrate into the SinglePlatform menus solution, making it simpler for restaurants and consumers to connect through the online space.

"With the nature of today's on-demand culture, consumers want restaurant information and ordering capabilities at their fingertips," said Steve Sanger, vice president of business development at GrubHub. "Our goal is to make sure that hungry diners can order takeout whenever, wherever, and SinglePlatform's customer-verified content gives us the confidence that diners are seeing the latest menu offerings and specials."

Finally, Pingage is rebranding to Ahalogy and is launching the first Content Network focused on Pinterest. Through the network brands can find relevant, quality social content to use as engagement fodder for consumers across the social space.

"Branded content and pins are important, but authentic blogger content is often much more effective in driving engagement," said Bob Gilbreath, President of Ahalogy. "In addition to providing the much-needed content volume brands are seeking, the Ahalogy Content Network also provides a way for brands to engage with Pinterest users in a more genuine way, while delivering win-win benefits on both the brand and the content owner side."

By opting in to the Ahalogy Content Network brands on Pinterest can optimize images, content and scheduling to make the most of their Pinterest time.

Tags: advertising tools, Ahalogy, Constant Contact, Dispop, mobile marketing, online advertising, social marketing

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