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BizReport : Advertising archives : June 20, 2013

Jivox, vSplash push interactivity with platforms

Two established online platforms are pushing the interactivity boundaries, with native ad content options and actionable data insights.

by Kristina Knight

First, Jivox is adding native ad, multi-screen options to all its ad units, including the IAB Rising Star units. This should offer more engaging ad units, in general, with added scale for advertisers. The native features will include RSS/news feeds, video/image galleries and live Twitter feeds which can be embedded within the ad units.

"Publishers are embracing digital advertising experiences where ads appear to be organic and part of the native experience," said Diaz Nesamoney, CEO and founder of Jivox. "The experience created with native ads dramatically increases engagement, yet traditionally the customization of these ads limits its scalability. We are changing this by making it easy for advertisers to deliver highly-creative and relevant native ads at scale."

Meanwhile, vSplash's BuzzBoard is getting more play from large-scale publishers The Dallas Morning News and Dubai's Local Media; both entities have tapped vSplash to aid their sales reps by providing actionable data and increasing productivity.

"Local merchants face a multitude of digital advertising options - from banner ads to web pages to social media," said Anthony Bratti, SVP, Business Development, vSplash. "BuzzBoard enables local media reps to engage with their clients in a more credible, authentic and authoritative fashion, which can lead to higher conversion and greater retention."

Through BuzzBoard sales reps have:

• Options like automated prospecting and proposal generation
• Access to customer and competition data points
• Voice recorder options which decrease time spent transcribing notes

Tags: advertising content, advertising trends, Jivox, native advertising, online advertising, vSplash

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