News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
How password security is changing ecommerce
Online security worries build nearly as quickly as solutions to protect consumers' privacy. But still, many online businesses run behind in either adopting privacy practices - or they are early in adoption but don't make their privacy policies and solutions clear enough to gain consumers' trust.
Dashlane is one solution that approaches the security issue from a consumer-first point of view - by managing passwords and making it simpler for users' to protect their personal information.
"Aside from functionality Dashlane has a cleaner aesthetic and design, and is just simply easier to use. The usability factor with Dashlane means that everyone can utilize the features of the software without being overwhelmed by unnecessary technical jargon. Additionally, the usability of Dashlane is seamless. All interactions with the software are inline, which means there are no clunky toolbars or extra steps that serve as obstructions to a user's online experience," said the Dashlane team.
Dashlane recently launched their 2.0 solution, with new Mac and PC designs which translate into a better visual experience, as well as adding a new security dashboard which offers consumers' advice on upgrading their personal passwords and authentication options. One of the new options is a 2-factor authentication process, one that Dashlane believes more businesses should adopt, too.
"Some businesses have taken extra steps to protect themselves and their users, but overall the community still remains extremely vulnerable. You see sites such as Linkedin, Evernote and Twitter that have recently instituted 2 -factor authentication. This is a step in the right direction, but still doesn't go far enough," said the Dashlane team. "Businesses' desire to increase the revenue, membership, etc.. often times means that security is somewhat of an afterthought. Companies get lazy and don't institute stronger security standard as they feel it will drive customers away. Conversely, the modern consumer has grown so accustomed to convenience that they neglect their online security for the sake of expediency."
- The most shared video clips depend on region
- Top tax tips that will protect your information
- Report: Millennials spending more time with UGC
- New AdWords format includes detailed consumer opinion data
- Quarter of UK's top finance brands have no mobile website, apps
- Report reveals men's emerging role in household supermarket shopping chore
- How data will impact businesses in 2014
- Report: Social pushing coupon search, use
Featured White Papers
- Choosing the Best Web CMS for Customer Experience Management
In this paper, learn how to choose the right CMS for you and your business from the eyes of a...
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....