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BizReport : Ecommerce : June 17, 2013

How password security is changing ecommerce

Online security worries build nearly as quickly as solutions to protect consumers' privacy. But still, many online businesses run behind in either adopting privacy practices - or they are early in adoption but don't make their privacy policies and solutions clear enough to gain consumers' trust.

by Kristina Knight

Dashlane is one solution that approaches the security issue from a consumer-first point of view - by managing passwords and making it simpler for users' to protect their personal information.

"Aside from functionality Dashlane has a cleaner aesthetic and design, and is just simply easier to use. The usability factor with Dashlane means that everyone can utilize the features of the software without being overwhelmed by unnecessary technical jargon. Additionally, the usability of Dashlane is seamless. All interactions with the software are inline, which means there are no clunky toolbars or extra steps that serve as obstructions to a user's online experience," said the Dashlane team.

Dashlane recently launched their 2.0 solution, with new Mac and PC designs which translate into a better visual experience, as well as adding a new security dashboard which offers consumers' advice on upgrading their personal passwords and authentication options. One of the new options is a 2-factor authentication process, one that Dashlane believes more businesses should adopt, too.

"Some businesses have taken extra steps to protect themselves and their users, but overall the community still remains extremely vulnerable. You see sites such as Linkedin, Evernote and Twitter that have recently instituted 2 -factor authentication. This is a step in the right direction, but still doesn't go far enough," said the Dashlane team. "Businesses' desire to increase the revenue, membership, etc.. often times means that security is somewhat of an afterthought. Companies get lazy and don't institute stronger security standard as they feel it will drive customers away. Conversely, the modern consumer has grown so accustomed to convenience that they neglect their online security for the sake of expediency."

Tags: Dashlane, ecommerce, ecommerce trends, password security, password security tools

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