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BizReport : Mobile Marketing : June 26, 2013

Grow Mobile Platform soothes headaches of mobile app promotion, tracking

The promotion and tracking of mobile games and apps can be a real headache for developers. However, a San Francisco-based start-up could help reduce the pain with the launch of a new mobile app marketing platform.

by Helen Leggatt

Following a successful closed beta, and already sporting three major clients (Zynga, GREE and KLab) the new Grow Mobile Platform has today been made publicly available to both Android and iOS developers.

In a fragmented environment, the single dashboard allows easy planning, buying, and tracking of mobile app promotions saving users both time and money. The Media Planner and Intelligence Directory help developers make sense of and decide the best ways to generate traffic and effortlessly syndicate campaigns.

User retention and monetization reporting helps developers understand users' retention and revenue attribution by traffic source and expected lifetime value of users is predicted by Grow Mobile's proprietary eLTV algorithm.

According to Noby Ota, Chief Executive Officer of KLab America, a social games maker based in Japan, "Grow Mobile has been a valuable partner for KLab. Their industry experience and technology has provided us excellent results through their platform. Their integration with 75 different traffic partners and reporting dashboard has allowed us to run our mobile campaigns more efficiently and helped us intelligently make better strategic decisions with our marketing plans".

Tags: ad buying, app development, campaign management, dashboard, lifetime value, mobile campaign, mobile marketing, mobile traffic

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