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BizReport : Search Marketing : June 07, 2013

Google accurately predicts box office hits

Thanks to insights into moviegoers' awareness and intent, Google can predict with astonishing accuracy which films will do well at the box office.

by Helen Leggatt

Google has released a new whitepaper that analyses Google searches and a movie's box office performance. "Qualifying Movie Magic with Google Research" reveals that the decision to see a movie is a highly considered research process, and searches in the movie category were up 56% in 2012 on 2011.

A fair picture of how a movie will perform at the box office can be obtained by simple searches, says Google, resulting in about 70% accuracy. However, by factoring in ad clicks and data such as the number of screens it is being shown on, a movie's opening weekend numbers can be predicted with 92% accuracy, claims Google.

"The increase in digital engagement has given us fresh insight into how moviegoers are researching and engaging with various films. Though general query volume can give us an idea of what moviegoers are thinking about, we've taken this a step further by establishing the relationship between box office receipts and paid clicks," says Google in its whitepaper.

"In addition, we found that the timing of trailer searches on both Google and YouTube are leading indicators of box office success. By understanding these search patterns, movie marketers are in a better position to align and adjust their strategies to capture the interest of potential moviegoers."

Image via Shutterstock

Tags: box office, Google, movie industry, online marketing, predictions, search

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