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BizReport : Advertising archives : June 14, 2013

Enhanced data, engagement behind 3 new releases

This week Ooma, myThings and Acquisio have announced new partnerships and integrations set to give online businesses great reach across their customer spectrum.

by Kristina Knight

First, from Ooma has tapped Rio SEO to enhance their content marketing strategy. Ooma will utilize Rio SEO's tools, including keyword automation and search analytics to enhance their home and business communications platform.

"We'll be putting the Rio SEO software technology to immediate use to achieve our SEO and online content marketing goals," said Jim Gustke, Ooma's vice president of marketing. "Ooma is about being easy and that includes being easy to find online. Keyword feedback directly tied to the voice of the customer will be extremely valuable in taking our SEO to the next level."

Meanwhile, Acquisio has released new tools to help advertisers better control ad budgets. The new Bid & Budget Management system updates twice per hour, giving marketers better insight into ad costs and enhanced spending control.

"We've made it simple for marketers to use this system," said Tracy Smith, Acquisio's CMO. "There is no need to change account structure or deploy new tags, meaning that anyone interested in taking advantage of this system can get up and running very quickly, with very little investment in time or energy."

Finally, myThings has partnered with LiveRamp to offer etailers integrated offline CRM data. This kind of data can help online retailers better engage shoppers. Through the partnership myThings will use LiveRamp data to better target display campaigns, extending their reach and ensuring message consistency.

"The partnership with LiveRamp further enhances myThings' robust data-driven ad suite," said myThings CEO Benny Arbel. "Marketers will now be able to communicate seamlessly with a larger in-market audience across multiple channels, gain greater control over their acquisition display campaigns and, ultimately, drive more incremental demand."

Tags: Acquisio, advertising data, advertising trends, myThings, Rio SEO

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