News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Does owning a tablet make you more 'newsie'? Owners like to think so.
The results of a new study reveal that American tablet owners believe they are more up-to-date with current news and events than their non-tablet owning friends. But, are they lying?
The study, conducted by Wakefield Research for Next Issue Media, an app start-up that is a joint-venture formed by five leading U.S.-based publishers - Condé Nast, Hearst, Meredith, News Corp., and Time Inc - found that more than half (54%) of Americans like to think they're up with current news.
In fact, 56% believe they are more news-aware than their friends - men more so than women (65% vs. 48%). The study says they like to be known as "newsie" among their friends, knowledgeable about current events, not necessarily sport, fashion or celebrity gossip but, you know, 'proper' news.
However, tablet owners think they are the newsie-est of all. Almost 7 in 10 (69%) tablet owners felt they knew more about current events than their friends, compared to 47% of non-tablet owners.
Big-headed tablet owners do try to live up to their self-imposed reputation - by pretending to know things they don't. Over half (52%) admitted to lying about knowing about a story in order to impress friends, compared with just 27% of non-tablet users and 37% overall. All that technology at their fingertips obviously makes them feel like they should be one step ahead of less technologically-endowed friends, even though most clearly aren't.
- Poll: SMBs worried over benefits, pay
- Expert: Tips for better small business expansion
- Mobile Roundup: Breaking down app, game installs
- 'Adblockalypse' now?
- Mobile drives fastest UK digital ad growth rate in 7 years
- Product page conversion rates average 8%
- Snapchat beats Facebook for daily video views
- Global study reveals 'authenticity deficit' among brands
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...