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BizReport : June 26, 2013 Archive

June 26, 2013 Archive

Mobile Marketing | June 26, 2013

Grow Mobile Platform soothes headaches of mobile app promotion, tracking

The promotion and tracking of mobile games and apps can be a real headache for developers. However, a San Francisco-based start-up could help reduce the pain with the launch of a new mobile app marketing platform. >>

Search Marketing | June 26, 2013

FTC tells search engines to better distinguish paid from organic results

Have search engines been doing enough to distinguish clearly between organic search results, paid search results and ads? Not according to the Federal Trade Commission, who this week notified several search engines that they need to do better. >>

Email Marketing | June 26, 2013

'This Is Not Spam' rates analyzed

No matter how carefully an email campaign is developed and implemented, some messages can still end up in a recipient's spam folder. Email intelligence company, Return Path, has analyzed how often people "rescue" such emails from spam folders, and why. >>

Ecommerce | June 26, 2013

Royal baby to push Brit economy up

With the Royal Birth only days away, everyone is wondering - will the baby be a boy or girl? What about the Royal Name? And some savvy retailers are already planning how to cash in on the big event. >>



Social Marketing | June 26, 2013

SocialTwist IDs how much influence brands have

In the social space, a brand's reach is only as important as its actual influence, and a new tool out from SocialTwist helps to identify that influence so that brands can improve social campaigns. Called the Influencer Quotient, the new tool gives brands the ability to see how their contacts influence friends through the social space; this kind of insight can then help brands create better segments for advertising. >>

Mobile Marketing | June 26, 2013

Tools offer small, mobile businesses diversification

Three new tools in the mobile space should give small businesses more options for the upcoming back to school and holiday shopping seasons - from video content to payment solutions. >>