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BizReport : June 21, 2013 Archive

June 21, 2013 Archive

Social Marketing | June 21, 2013

Social sharing on Google+ to overtake Facebook within 3 years

Analysis of social sharing on two of the biggest social media sites reveals that Google+ could surpass Facebook in social media content shares in just under three years time. >>

Mobile Marketing | June 21, 2013

Value of mobile transactions to double by 2017

By 2017, the value of mobile commerce transactions will more than double, according to new figures released by Juniper Research. >>

Advertising | June 21, 2013

Consumers will swap personal data for relevant, useful ads

Half of consumers will swap digital data with brands in exchange for relevant and useful ads, according to new research from IPG Mediabrands and Microsoft. >>

Advertising | June 21, 2013

YouTube Partner Program extended to advertisers

Are you using YouTube to enhance marketing efforts? New figures suggest that the social video platform now serves more 18 - 34 year olds in the U.S. than cable TV and top brands are using the channel to good effect. To help brand advertisers build effective YouTube content, Google has just announced a new Partner Program. >>



Advertising | June 21, 2013

3 Questions with Sense Networks

More and more businesses are looking into location based data, believing location can give them better insights into what Consumer A wants at a given time and how to engage that shopper. One platform is set up to help analyze this kind of data. >>

Mobile Marketing | June 21, 2013

Top 3 tips to improve location based campaigns

According to xAd, Geofencing has become the most popular location-targeting technique and is used in 55% of location-based advertising campaigns. There are still a lot of misconceptions about the use of Geofencing however. Here's how geofencing can assist your mobile campaign. >>

Ecommerce | June 21, 2013

Survey: Gift card giving, spending on the rise

Don't look for gift card giving - or subsequent spending - to slow down any time soon. New data out this week shows a growing number of consumers rely on gift cards for a number of occasions, but perhaps more importantly that most recipients are spending those gift cards within six months. >>