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BizReport : June 6, 2013 Archive

June 6, 2013 Archive

Advertising | June 06, 2013

TV, display ad budgets raided for online video

Budgets previously reserved for television and display advertising are being diverted to online video, according to a global study by new AOL global branded content business Be On. >>

Email Marketing | June 06, 2013

DMA: Record levels of marketing email sent in H1 2012

Record levels of marketing email were sent in the UK in the first half of 2012, according to the latest figures released by the industry's trade body. >>

Ecommerce | June 06, 2013

NFC infrastructure emerges as Gartner lowers transaction values

A new report from Gartner reduces forecasted near-field communication transaction values due to low adoption of the technology across all markets in 2012 coupled with the struggle for commercially live services to gain traction. Meanwhile, Berg Insight's latest figures show emerging NFC infrastructure. >>

Email Marketing | June 06, 2013

Report: Email volume up 11%, most opens now on mobile

Email isn't slowing down. That according to new data out from Experian Marketing Services which shows email open rates continued an upward trends (11.6% increase) through Q1 2013. One thing has changed: most email opens are now completed via mobile device. >>

Social Marketing | June 06, 2013

Reports: How moms and TV viewers are using mobile

Mobile devices aren't just for game playing any longer. Two new report show how moms and television viewers are engaging with mobile. >>

Advertising | June 06, 2013

New comScore, Anametrix tools offer brands more analysis

It isn't enough for a business to have a web or social media presence. Brands need to be able to analyze how their presence is influencing consumers, across platforms and across screens. Two new tools help to do exactly that. >>