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BizReport : June 5, 2013 Archive

June 5, 2013 Archive

Ecommerce | June 05, 2013

Partnership erases front, back office borders

A new partnership in the cloud space should help brands and marketers increase visibility between their front and back office cloud operations. FinancialForce and Bluewolf are partnering to offer a full scope view of customer relationship management. >>

Ecommerce | June 05, 2013

57% of showroomers head to Amazon

Where do most showroomers end up making a purchase? No, it's not a (bad) joke, the question forms part of a new study from Harris Interactive. Oh, and the answer is... Amazon. >>

Social Marketing | June 05, 2013

Women head online to vent frustrations with customer service

Customer service underpins a successful company, building loyal and repeat customers but, when customer service is not as expected by consumers, you can guarantee they'll tell anyone that will listen. >>

Advertising | June 05, 2013

Tool allows national brands to think local

National brands now have a tool to give them an assist at the local level. While many consumers are brand loyal, a growing number of shoppers are buying based on price and other factors, even if that shuts out a loved, national brand. The new Local Market Launch audit tool can help brands solve this new problem by reengaging consumers at a local level. >>

Social Marketing | June 05, 2013

Tableau, DataSift partner for increased social data

Big data hub DataSift is integrating its platform with analytics hub Tableau Software to offer businesses in the social space additional data points from social networks. Through the partnership brands can obtain and use social and business data from internal applications to better engage and target social ads. >>

Trends & Ideas | June 05, 2013

IDC reveals 2013 a 'watershed' year for smartphones

New figures released by the International Data Corporation reveal that the number of smartphones sold around the globe in 2013 will surpass unit sales of more basic feature phones. >>