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BizReport : June 4, 2013 Archive

June 4, 2013 Archive

Ecommerce | June 04, 2013

5000% surge in U.K. mcommerce sales

In 2010, mobile accounted for just 0.4% of sales in U.K. e-retail. In just three short years that figure has skyrocketed, with m-retail now accounting for one in every five online purchases. >>

Mobile Marketing | June 04, 2013

Aesthetics, not security, puts tablet users off mobile shopping

The tablet is often lauded as being 'the' mobile shopping device, offering a better mobile shopping experience than their smaller, smartphone cousins. However, not all is rosy in the land of tablet owners. >>

Advertising | June 04, 2013

Kenshoo: Social advertisers get what they pay for

The results of a study from Kenshoo, conducted by Forrester Consulting, reveals that while organic posting is the most popular marketing activity on social networks, paid advertising is the most successful. >>

Research | June 04, 2013

How to increase app download numbers

In the mobile space, apps are becoming more important. While many of the top apps continue to be games, there is a growing segment of the mobile community engaging with productivity apps, content apps and shopping apps. Which are the top? And how can you create more buzz for your app? >>



Social Marketing | June 04, 2013

Tool expands online ads to social sphere

There is a new tool in the social space, set up to push digital and television media buys into the social sphere while keeping the brand message clear and engaging only the most interested social consumers. The tool allows brands and media buyers to use existing campaign creative, without the need for sometimes clunky social customizations. Here's how: >>

Mobile Marketing | June 04, 2013

Mobile Posse: Home screen pushing app use

The main page of a consumers' mobile device may be more important than many marketers originally thought. New data out from Mobile Posse and Arbitron Mobile finds that the home messaging screen is driving app usage. >>