News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Unruly: SocNetters buzz about getting buzzed
When it comes to sharing video ad content in the social space, consumers are mostly likely to share alcohol ads. That according to new data out from Unruly which notes that ads from Budweiser, Neft Vodka, Heineken and Carlsberg droved about 97% of video shares (Q1 2013).
However, researchers also found that although consumers are sharing this content, the big alcohol brands themselves lag in social video adoption.
"The research found that some of the big alcohol brands - and subsectors - are vastly underperforming in social video," said Ian Forrester, Unruly's Insight Director. "For wine and spirit brands, the opportunity to increase brand awareness and sales conversion rates through social video ishuge, as there has been very little mass movement from these brands in creating shareable video content. Additionally, leading brands like Diageo and SAB Miller that have very strong market share are lagging behind competitors when it comes to social video share of voice."
The Unruly report suggests the lag on the part of alcohol brands is because they are not optimizing their content - ads, shorts and other content - for the social space. Wine brands, the report finds, are the slowest, representing only 1% of social video shares for the quarter.
Other interesting findings include:
• Smaller alcohol brands are embracing video and growing more quickly in the social space (3.7% CAGR)
• The top 10 alcohol ads averages 127 seconds long, only 1 ad was under 30 seconds
• Overall video sharing in the category increased more than 1,500% between Q4 2012 and Q1 2013
Image via Shutterstock
- Marketers say their role is to collect, not analyze, customer data
- Two-thirds of US, UK consumers worried about how brands use personal data
- Study: Marketers overwhelmed with data
- Top 3 tips for a more earth friendly marketing campaign
- Local Brands: Why SEO needs an upgrade
- Ad Roundup: Releases for content monetization
- In ecommerce, personalization missing the mark
- Product imagery on retailers' mobile sites lags desktop versions
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...