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BizReport : Mobile Marketing : May 28, 2013


Swirl release turns mobile into shopping companion

Technology continues to make it simpler for shoppers to find the items they want in record time - whether shopping in store or via mobile device. A new resource from Swirl adds another layer to the customer experience for in-store shoppers.

by Kristina Knight

From Swirl, the In-Store Mobile Marketing Platform allows a customer's mobile device to become a personalized flash sale point, sending rich mobile content and personal offers and recommendations to that shopper based on their interest points.

"Consumers are actively using their smartphones with they shop in stores, and retailers now have an opportunity to leverage that by offering compelling in-store mobile experiences that are both value-add to the consumer and aligned with the retailer's business goals," said Hilmi Ozguc, Swirl CEO.

The deals are limited-time and include countdown clocks so that the customer know how much time they have to take advantage of a deal.

To operate the software, retailers use a Bluetooth sensor in-store; these sensors detect with a Swirl users is in range and then triggers content and deal delivery. The retailer sets the range so that only shoppers in a certain area are sent the notifications.

"We are constantly looking for ways to leverage next generation technology to enhance the shopping experience for our customers across all channels," said Ryan Bonifacino, Vice President of Digital Strategy at Alex and Ani. "Swirl's innovative platform allows us to better understand and influence retail shopping behaviors while at the same time providing our customers with a more engaging in-store experience."

Early retailers to join the platform include Alex and Ani, Timberland and Kenneth Cole.






Image via Shutterstock

Tags: mobile commerce, mobile shopping, mobile trends, Swirl








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