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BizReport : Blogs & Content archives : May 15, 2013

SundaySky: Video views more than double year over year

Video continues on an upswing, that according to new data out from SundaySky. The video hub generates SmartVideos, branded pieces of content set up to engage customers in the acquisition funnel. According to their data video views within SundaySky are up 2.5 times higher than in 2012 with nearly 21 million SmartVideos viewed in Q1 2013.

by Kristina Knight

And these video clips aren't only being viewed from a desktop or laptop computer. SundaySky reports about one-quarter (24%) of SmartVideos are watched via mobile device with consumption peaking on weekday afternoons.

The highest growth areas for SmartVideo content included:

• Telecommunications (182% growth)
• Real Estate (152% growth)
• Ecommerce (97% growth)

Telecom also saw one of the highest engagement rates including a 59% video completion rate, average viewing length of 85 second and video CTA click thrus of 9%.

As for how viewers are engaging, about 1 in 4 are clicking on SmartVideos from web pages with an average view length of 117 seconds. That is nearly triple the average view time compared to other video content. Other interesting findings include:

• 20 times higher click thru rates than display ads (via pre-roll)
• Open rates 46% higher than average when sent via emails with personalized subject lines
• Significant multi-channel engagements

For example, when a SmartVideo is sent to a client via email and mobile/SMS, those pieces push 24% higher click thrus and a 70% video completion rate.

"Brands recognize the importance of customer communication preferences, are maximizing the use of every appropriate channel for customer engagement, and realize greater engagement and performance results when delivering SmartVideos via two or more channels," was written in the report.

Tags: online video, SundaySky, video advertising, video trends

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