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BizReport : Research : May 01, 2013


Study: One-quarter of teens are mobile

Don't look for American teens to be logging on to the Internet from a desktop or laptop computer - at least not only a traditional computer. According to new data out from the Pew Internet and American Life Project about one-quarter of teens are now mobile - meaning they access the web primarily from mobile devices.

by Kristina Knight

This includes smartphones. According to the report most (78%) teens now have a cell phone and of that number about half own smartphones. The access is pushing more teens to be 'cell mostly', according to researchers. In fact, research shows teens are as likely as adults to have tablet computers.

"The nature of teens' internet use has transformed dramatically -- from stationary connections tied to shared desktops in the home to always-on connections that move with them throughout the day," said Mary Madden, Senior Researcher for the Pew Research Center's Internet Project and co-author of the report. "In many ways, teens represent the leading edge of mobile connectivity, and the patterns of their technology use often signal future changes in the adult population."

Other interesting findings include:

• 23% of teens own a tablet computer
• 95% of teens use the Internet
• 93% of teens 'have access' to a home computer
• 71% of teens say the computer they use most is a desk or laptop shared with parents/family members

As for how they're engaging with mobile devices, most teens are texters. A related Pew report indicates teens are sending/receiving more than 60 texts each day.

On the web, in general, you'll find more teens engaging with video. In 2012, Pew research found more than one-third of teens were using video chat platforms including Skype, iChat and Googletalk, with girls leading the way for video chatting. Nearly one-third (27%) of teens are also uploading video clips to the Internet and more than 10% are streaming video for people to watch.

Tags: mobile marketing, mobile teens, mobile trends, Pew Internet and American Life Project, teen demographic










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