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BizReport : Mobile Marketing : May 03, 2013

Research: iPhone market share to exceed Android by 2015

A large survey, conducted over the last 12 months, highlights the effect of loyalty on market share. The Yankee Group found that platform loyalty will see iPhone ownership in the U.S. exceed Android ownership by 2015.

by Helen Leggatt

The Yankee Group surveyed 16,000 consumers over the past year regarding which smartphones they own and which they plan to buy in the coming six months. While the current situation shows half of smartphone owners use Android and 30% use an iPhone, that situation will change come 2015.

You see, 91% of iPhone owners plan to buy another iPhone. That's 9 out of 10 users who are loyal to the Apple iOS platform. Just 6% of those making a change plan to switch to Android. However, just over three-quarters (76%) of Android users plan to buy another Android. Of the 24% who don't intend to buy another Android, Yankee Group says 18% will buy an Apple device.

Working from these findings, Yankee Group forecasts that, come 2016, Apple's share of the smartphone market in the U.S. will have grown to 37% while Android will remain at 34%.

According to Yankee Group analyst, Carl Howe, "Apple's "black hole" ecosystem captures subscribers who never leave, while Android smartphones are losing one out of every six customers to other manufacturers. These trends will drive Apple ownership well past Android ownership by 2015 and will reinforce Apple's dominance in tablets as well."

Tags: Android, Apple, loyalty, market share, mobile trends

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