Report: Tab-users most interested in email, gaming, surfing
While online via their tablet, those consumers are most likely to be checking/reading email, playing games or flat-out surfing. Meanwhile, researchers found that 65% of those surveyed by BuyVia own a tablet, with the bulk of those having an iPad. Other popular devices include: Kindle Fire and Samsung’s Galaxy Note. Straight e-readers like the ‘basic’ Kindles or Nooks, take account for about 23% of users surveyed.
“A lot of people have been sounding the death knell for e-readers, but they remain a popular device,” said Norman Fong, CEO and Co-Founder of BuyVia. “While full function web/app enabled tablets like the iPad dominate the tablet market, e-Readers remain popular for avid readers who crave a single purpose device. As Barnes and Noble and Amazon bridge the gap between e-Readers and tablet devices with the Nook and Kindle Fire, it’ll be interesting to see if traditional e-Readers remain popular or if the shift to more affordable, multi-use, Internet-enabled devices eventually eliminate the demand for basic e-Readers.”
Other interesting findings include:
• 42% of tablet owners say they have ‘no plans’ to purchase a laptop
• 33% say their tablet ‘has replaced’ their laptop between 25% and 50% of the time
• Most tablet owners would like lower priced units, better/additional storage options and faster processors
