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BizReport : Mobile Marketing : May 08, 2013


Report: Tab-users most interested in email, gaming, surfing

When it comes to mobile, specifically tablets, users may be doing less than we think. That 'less', though, doesn't mean spending fewer minutes. According to new data out from BuyVia, there are three things tablet users are most likely to do while online:

by Kristina Knight

While online via their tablet, those consumers are most likely to be checking/reading email, playing games or flat-out surfing. Meanwhile, researchers found that 65% of those surveyed by BuyVia own a tablet, with the bulk of those having an iPad. Other popular devices include: Kindle Fire and Samsung's Galaxy Note. Straight e-readers like the 'basic' Kindles or Nooks, take account for about 23% of users surveyed.

"A lot of people have been sounding the death knell for e-readers, but they remain a popular device," said Norman Fong, CEO and Co-Founder of BuyVia. "While full function web/app enabled tablets like the iPad dominate the tablet market, e-Readers remain popular for avid readers who crave a single purpose device. As Barnes and Noble and Amazon bridge the gap between e-Readers and tablet devices with the Nook and Kindle Fire, it'll be interesting to see if traditional e-Readers remain popular or if the shift to more affordable, multi-use, Internet-enabled devices eventually eliminate the demand for basic e-Readers."

Other interesting findings include:

• 42% of tablet owners say they have 'no plans' to purchase a laptop
• 33% say their tablet 'has replaced' their laptop between 25% and 50% of the time
• Most tablet owners would like lower priced units, better/additional storage options and faster processors

Image via Shutterstock

Tags: BuyVia, mobile marketing, mobile trends, tablet trends, tablet usage










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