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BizReport : Advertising : May 23, 2013


Release leaves power of the brand with the brand

A new release out from SYNQY Corporation leaves brands in charge of the 'brand experience' - even on sites not owned by that brand. Hosted in the cloud, this syndication service is one more way brands can ensure their message and experience remains set across the web.

by Kristina Knight

The offering is called the SYNQY Brand Experience Syndication Platform. The premise of the site is that a consumer can engage - to watch branded content or even buy a product - without leaving the webpage where they became interested.

"For decades the only way to ensure high-quality consumer experiences was to centralize the engagement on the company website, and do everything possible to drive traffic to that place," said Michael Weissman, CEO and co-founder of SYNQY Corporation. "SYNQY turns this model upside-down, bringing high-quality, controlled content to anywhere that brand exists online today."


"Finally, we have a way to ensure our messages are being well articulated by everyone in our distribution network," said Brian Metherell, Vice President and General Manager of Toshiba America Information Systems, Telecommunication Systems Division (TAIS TSD). "SYNQY allows us to control what shows up within our channel - in a more granular and timely way. This is a key benefit. As we accelerate our solution offerings, we must ensure that our message goes out to the market in real time. With SYNQY, we know our dealers will stay on message and win more business."

Through the product launch, brands using the SYNQY platform can ensure than branded content, including product images and logos, become 'points of engagement' across the Internet. These connection points are shareable and are integrated across websites around the world. This type of service should push brand engagement numbers and enable brand's to control their online presence in real time, across various touchpoints. The content created for these touchpoints can be updated on the fly to ensure a consistent message is presented.

Through the release brands can merge existing content into dynamic new packages to be served to consumers across the Web; the platform syndicates the content via embeddable code across multiple websites and automatically updates content so that the user experience remains steady. Brands using the platform receive ROI reports for each site that hosts their content.

Image via Shutterstock

Tags: branded experience, online advertising, SQYNY










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