News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Release leaves power of the brand with the brand
A new release out from SYNQY Corporation leaves brands in charge of the 'brand experience' - even on sites not owned by that brand. Hosted in the cloud, this syndication service is one more way brands can ensure their message and experience remains set across the web.
The offering is called the SYNQY Brand Experience Syndication Platform. The premise of the site is that a consumer can engage - to watch branded content or even buy a product - without leaving the webpage where they became interested.
"For decades the only way to ensure high-quality consumer experiences was to centralize the engagement on the company website, and do everything possible to drive traffic to that place," said Michael Weissman, CEO and co-founder of SYNQY Corporation. "SYNQY turns this model upside-down, bringing high-quality, controlled content to anywhere that brand exists online today."
"Finally, we have a way to ensure our messages are being well articulated by everyone in our distribution network," said Brian Metherell, Vice President and General Manager of Toshiba America Information Systems, Telecommunication Systems Division (TAIS TSD). "SYNQY allows us to control what shows up within our channel - in a more granular and timely way. This is a key benefit. As we accelerate our solution offerings, we must ensure that our message goes out to the market in real time. With SYNQY, we know our dealers will stay on message and win more business."
Through the product launch, brands using the SYNQY platform can ensure than branded content, including product images and logos, become 'points of engagement' across the Internet. These connection points are shareable and are integrated across websites around the world. This type of service should push brand engagement numbers and enable brand's to control their online presence in real time, across various touchpoints. The content created for these touchpoints can be updated on the fly to ensure a consistent message is presented.
Through the release brands can merge existing content into dynamic new packages to be served to consumers across the Web; the platform syndicates the content via embeddable code across multiple websites and automatically updates content so that the user experience remains steady. Brands using the platform receive ROI reports for each site that hosts their content.
Image via Shutterstock
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
- Top 3 tips to strengthen travel-based ad strategy
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
- Survey: Hispanic SMBs show strong optimism
- Ad Roundup: Partnership, integration to bring brands more
- Report: Super Bowl ads drove traffic into stores
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...