News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Platform announcements underscore online influence
This week marked milestones for three popular online platforms - in the form of live chat upgrades, call blocking options and skyrocketing usage numbers. Here's how:
First, WhitePages has finalized the purchase of Mr. Number, a call blocking and spam identification app for Android devices. The acquisition solidifies WhitePages mobile offerings.
"Adding Mr. Number's spam detection and call blocking app into our product portfolio provides our collective users a full range of communication management options," said Alex Algard, WhitePages CEO. "Truly effective call management must provide consumers not only an understanding of who's on the other end of the line, but the ability to block spammers and unwanted callers and texters. Our users now have access to the best of both worlds."
WhitePages is a leader in the communication app space.
And from eXelate, news that the platform is now serving one trillion records with accuracy that is nearly two times higher than industry standards. eXelate's smart data pool offers actionable audience targeting data for advertisers and brands; the company launched a Series C funding round last year.
"Many people confuse data accuracy and precision. Some might argue that a consensus approach which polls data providers is the best way to judge data accuracy. This approach essentially claims that attributes with the highest consensus are the most accurate. We categorically reject this flawed approach as it equates agreement - or precision - with accuracy. Our new white paper, Accurate Data is Smart Data, demonstrates why our data accuracy approach drives 1.8X better performance over standard audience targeting," said eXelate SVP Analytics, Kevin Lyons.
The company is releasing the new Accurate Data is Smart Data white paper here.
Finally, Comm100 has upgraded their chat interface, offering live chat sessions that are more efficient and seamless. For users, there is a simple to navigate mobile gateway which allows them to join or create a live chat; it also allows for mobile users to chat with website visitors.
"We understand the shift to mobile is occurring on both sides, the consumer and the business, so we make sure our solutions proactively change along with the times" said Kevin Gao, Founder and CEO of Comm100. "Comm100 focuses a considerable amount of its resources on streamlining the user experience with an emphasis on design and usability because those features encourage adoption throughout our client's organizations. Our Comm100 Live Chat solution is now fully optimized for mobile users, a groundbreaking feature that is not offered by most competitive solutions."
Through the new application wizard, businesses can quickly begin chatting and engaging with new sign-ups and website visitors.
- Report reveals men's emerging role in household supermarket shopping chore
- How data will impact businesses in 2014
- Report: Social pushing coupon search, use
- Platforms enhance mobile experience
- Few marketers plan for social media negativity
- Report highlights mobile's role in hotel customer experience
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
Featured White Papers
- Choosing the Best Web CMS for Customer Experience Management
In this paper, learn how to choose the right CMS for you and your business from the eyes of a...
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....