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BizReport : Social Marketing : May 23, 2013

New social network to connection non-corp types

A new social network on the scene is setting up shop, hoping to connect non-corporate types to their peers. The network may also be one more way for brands to tap into the social space to engage their consumer segment.

by Kristina Knight

"There's a lot of hype over LinkedIn reaching 200 million members, but not much else has been happening in the career networking and professional profile space, until now," said Kaleio's founder and CEO Jim Riley. "Kaleio is gaining momentum in this space as we take a whole new approach to connecting people. Our fastest-growing industries include users in construction, education, and retail, among others--something you're likely not going to see on LinkedIn."

Called Kaleio, the social network is setup to connect professional-but-not-corporate consumers - nurses, teachers, construction workers - and the like. The platform is free to use and allows users to find friends, co-workers or make new connections as well as to send messages to industry leaders. This may be the most interesting option for marketers looking to connect with the consumer base.

There is a Marketplace, which hosts special offers and events from brands and marketers as well as a Boardroom hub in which businesses or groups can meet in a more private setting to talk shop and discuss branded offerings.

"We're not only growing among CEOs and business leaders," said Riley. "We're getting attention from the entire workforce community, not just a subsection of businesses and professional trades. We're for service industry professionals, marketers, manufacturers, and anyone else who is seeking community, networking, industry-related updates, and productivity tools all under one service."

Image via Shutterstock

Tags: Kaleio, social marketing, social network trends, social networks

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