News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Mobile local search quadrupled in 2012
Local search via mobile devices more than quadrupled in 2012, according to a new report by comScore released by the Local Search Association.
The rapid adoption of smartphones and tablets has driven a significant rise in mobile local search, concludes the Local Search Association, whose members comprise of digital, print, mobile and social companies.
According to the recent report, prepared by comScore, traffic to online directories and other local resources more than quadrupled in 2012, accounting for 27% of total non-PC web traffic in December 2012 compared with just 6% in December, 2011.
"Growth in local mobile engagement, particularly via online directories and other local resources, presents a clear opportunity for local search companies to promote their innovative tools to connect businesses and consumers," said Neg Norton, president of the Local Search Association. "While consumers are showing a preference for apps over browsers, offerings on both platforms deserve attention and investment."
In particular, the report found that Internet Yellow Pages (IYP) mobile app users were of a particularly desirable demographic. More than half (53%) are between 25 and 44 years of age and are 51% more likely to have an income greater than $100,000. They are also far more likely to make a purchase via their mobile device at least once per month - 41% versus just 19% of all smartphone users.
"IYP mobile apps are a powerful tool for local businesses to reach ready-to-buy consumers," said Norton. "As the market continues to evolve, IYP mobile apps represent an easy first-step for local businesses to expand their integrated advertising efforts into the mobile space."
More information about the report can be found on Local Search Insider, the blog for the Local Search Association.
- Facebook launches Event ads to appear in Newsfeeds
- UK: Online Christmas shopping to exceed £13 billion
- Top 3 retail tips to personalize across channels
- Expert Advice: Use in-store techniques to sell online
- Twitter helps agency campaigns take off with Flight School
- Top 3 tips to improve employee productivity
- Retailers: Why you need live online assistance for the 2014 holidays
- Top 3 tips to create better transactional email messages
Featured White Papers
- 5 Ways to Personalize Beyond the Subject Line
Many marketers are still using batch and blast tactics for their emails and are often limited in their personalization efforts...
- How to Maximize, Manage, and Measure Organic Search
Organic search delivers high-quality traffic and revenue with a high contribution margin. But organic search is hard, and it's getting...