News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Marin upgrades Facebook ad options
Advertising within the Facebook infrastructure has been an option for brands for a couple of years now, but upgrades to Marin Software may help Facebook marketers increase revenue drawn from the social network.
According to some estimates, Facebook is used by about 80% of Americans. Although how often those users login or how deeply they are engaged can be more difficult to measure.
"Facebook ranks as one of the top destinations on the Internet and offers advertisers numerous opportunities to target and engage consumers," said Chris Lien, CEO at Marin Software. "The key to maximizing revenue through Facebook ads is to find the right mix of ad types, content, bids and audience. Through Marin Software's platform, Facebook advertisers gain a complete workflow, analysis and optimization solution."
The new features unveiled by Marin Software include:
• A campaign wizard which allows brands and marketers can regulate how often an ad is 'seen'. By utilizing different versions of ads, brands can reduce the amount of viewer 'blindness', driving deeper revenue and engagement. The wizard feature guides advertisers through the creation of different ads without losing the brand's message or relevancy.
• Rotation optimization and enhanced reporting features so that advertisers can easily rotate ads, again to help prevent ad blindness, and then determine which ad(s) are performing highest
• Marin's infrastructure will allow brands to use their algorithms while bidding for ads on Facebook
• Advanced reporting features which allow marketers to track revenue from different sources from one dashboard
Image via Shutterstock
- Report: Desktops still lead online spending
- Video ad campaigns with subtitles outperform in brand awareness
- Two-thirds of ad execs Google prospective employees
- 61% of brand content on Snapchat is video
- Survey: Trust influences more consumers to share information
- Expert: Travel next up for programmatic direct
- Expert: How to reduce involuntary churn
- New service alerts marketers when competitors air new TV ads
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...