News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
If you're happy and you know it, tell your phone
Facebook may ask you how you're feeling, but a new app developed by scientists at the UK's Cambridge University uses smartphone sensors and psychological feedback to tell you how you're feeling.
Called EmotionSense, the Android app combines a user's mood reports (designed by psychologists and presented at different times of the day) with data collected automatically by the smartphone, such as background noise, volume of calls and texts, movement and who they are interacting with.
The sensor collecting the data is used for one week after which it marries up the user-entered mood data with the automatically collected data. The app also connects to Facebook so that certain personal data can be used in the research. This information is then coupled with the results of a life satisfaction survey to discover what triggers certain moods. This continues for eight weeks, after which the full range of the app's sensors will have been tested against the mood reports.
"Behind the scenes, smartphones are constantly collecting data that can turn them into a key medical and psychological tool. Any smartphone now comes with numerous sensors that can tell you about aspects of your life, like how active you are, or how sociable you have been in the past 24 hours," said team member Dr Neal Lathia, a research associate at Cambridge University's Computer Laboratory. "In the long term, we hope to be able to extract that data so that, for example, it can be used for therapeutic purposes."
A paper (.pdf) detailing a system overview and implementation for EmotionSense can be read online.
Who knows, one day such apps could be used to discover how shoppers feel when in a store, using a product, or engaging with customer service. What other uses can you think of for EmotionSense?
Image via Shutterstock
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
- IAB: No YoY rise in UK ad-blocking
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
- Top 3 tips to strengthen travel-based ad strategy
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...