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BizReport : Mobile Marketing : May 10, 2013


How mobiles engage with ads?

With just over half the US marketplace owning a smartphone and a hefty percentage also pushing into the tablet space, brands need to know how these mobile consumers might engage with ads across digital screens.

by Kristina Knight

According to data out from eMarketer the mobile space could push more than $7.2 billion in revenues this year as mobile become even more engaged with their devices of choice. According to some experts smartphone users are checking their devices upwards of 150 times each day. Does that correlate with ad engagement?

Data from the Zumobi platform shows mobile users are highly engaged with advertising served. According to their Q1 numbers smartphone users engaged with ads on Zumobi's platform for more than 6 minutes while tablet users spent just over 3 minutes with ads. You can see the full infographic here.

"In today's digital world, consumers expect brands to deliver a relevant and personalized experience," said Mike Baker, CEO and co-founder of DataXu. "Marketers know that a thorough understanding of their consumers can provide a significant competitive advantage in a noisy marketplace. The Consumer Index underscores that advertising is now research and digital behavioral data delivers valuable insights into the consumer lifestyle trends that can inform strategies, drive engagement, and ultimately improve marketing investment results."

Meanwhile information out from DataXu examines how consumers are engaging across devices. Their research shows that automotive consumers, for example, are most likely to engage with Media/Entertainment or Health products online. Smartphone users, meanwhile are most likely to show interest in financial services than other categories. PC users are most likely to engage with or convert via retail channels than through automotive channels.

Image via Shutterstock

Tags: mobile ad engagement, mobile advertising, mobile marketing, mobile trends, Zumobi










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