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BizReport : Mobile Marketing : May 21, 2013

Google Play in-app sales rise 700% YoY

Consumers are finally becoming comfortable making purchases inside apps, as the latest figures released by Google at its annual I/O Conference reveal.

by Helen Leggatt

In the last year, in-app sales on Google Play have grown significantly. At the latest Google I/O Conference, held in San Francisco, the search engine giant confirmed that in-app sales have grown an incredible 700%.

There's an important message for developers in these figures - consumers want to trial apps for free, and only when they are happy with their use are they willing to invest.

Furthermore, Google Play Subscriptions, a product launched only one year ago, have doubled in revenue in each of the last four quarters. Some of the apps using the subscription model, such as Internet radio service Pandora, are even starting to enter the top grossing list.

A key trend revealed by Google is that tablet users are 1.7 times more likely to spend money on an app compared to smartphone users.

In addition, apps that are updated to take advantage of the latest changes to the Android platform generate 2.2 times more revenue than older versions.

Google also announced several new improvements to Google Play development at the I/O Conference including beta testing and staged roll-outs, a public page for highlighting tablet-specific apps, translation services, analytics and monetization tools.

Tags: apps, Google Play, in-app purchases, mobile, revenue, sales

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