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BizReport : Ecommerce archives : May 31, 2013

Fathers not getting the gifts they want

Father's Day is on the horizon, and women and children will be buying the men in their family gifts. But are men getting the gifts they really want? Seems not.

by Helen Leggatt

A national survey in the U.S., conducted online by TNS Global for online cashback shopping website, found that more than half of American women (54%) get their choice of Father's Day gift wrong.

Women believe that men want to receive tools, and perhaps other items of domestic bliss, but the number one item wanted among the men surveyed was a gift card (42%) for their favorite store. Four in 10 women also ranked sporting equipment, such as golf clubs, as a gift Father's wanted on their big day - yet just 11% of men actually wanted to receive such as gift.

And, those socks and jumpers you buy on Father's Day? Seems they're most welcome, with clothing being the 2nd most-wanted gift cited by 24% of men.

Technically-minded Father's are somewhat more expensive to buy for with most indicating they would like to receive a smartphone or tablet for Father's Day, followed by video games, camera or an ultrabook computer.

A quarter (23%) of women will spend between $20 and $50 on a Father's Day gift, found the survey, the same amount that 28% of men said they would spend on Mom in the recent Mother's Day survey.

Image via Shutterstock

Tags: ecommerce, Father's Day, gender, gift card trends, holiday trends

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