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BizReport : Social Marketing : May 22, 2013


Engajer integrates with LinkedIn

There's a new video option for businesses in the LinkedIn space; beginning today engajer is integrating with LinkedIn. This will give sales teams and other business professionals another option to use when contacting and engaging with prospects.

by Kristina Knight

"Since we launched engajer, our clients have told us about the amazing results they get when they put the right message in front of the right person," said engajer founder and CEO Michael Castellano. "LinkedIn is a great repository of business contacts - much like a modern-day Rolodex - so we thought it made sense to give our clients a way to instantly import that data into engajer so they can get their interactive pitch in front of their business network and use the LinkedIn API to leverage their extended networks."

LinkedIn hosts the social profiles of more than 200 million users, most in a professional field. With the engajer integration these networkers can import their social contacts to the engajer dash with a single click. Those contacts can then be contacted using branded, video content.

The engajer platform allows pieces of video content to be embedded into a website or sent via email to prospects or linked within banner ads. The company bills itself as a way to 'clone' a company's best sales person, using that person/voice to narrate the content and engage the viewer.

From a consumer standpoint the viewer chooses the content most relevant to them; this creates a deeper engagement on the consumer side while simultaneously offering the brand more data on the interests of that viewer.

Image via Shutterstock

Tags: engajer, LinkedIn, social marketing, social network trends, social video










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