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BizReport : Mobile Marketing : May 02, 2013


DFC Intelligence: iOS to dominate gaming apps through to 2018

A new report released by DFC Intelligence reveals that apps and games for Apple's iOS will dominate the mobile entertainment and gaming market over the coming years.

by Helen Leggatt

The most popular application category, games are showing solid growth for both Apple and Google Play but Apple is forecast to be the leader in monetization despite the number of active Android smartphones being almost three times the number of iPhones by 2018 (829 million vs. 265 million).

DFC Intelligence's "Global Market for Games and Entertainment Applications on Smartphone and Tablets" report forecasts that games on iOS will generate $9.7 billion by 2018. This will pass the record for mobile game software revenue on a single platform of $6.6 billion set by the Nintendo DS in 2008. That's

"With iOS, Apple has created a stable ecosystem that is consumer friendly and allows products to be used across multiple devices. For entertainment products this is essential to growing a stable base of paying consumers," said DFC analyst David Cole.

Meanwhile, games on Google Play reached $900 million in 2012 and are expected to surpass $2.7 billion in 2018.

A similar trend is set to occur within the tablet market where iPad will see app revenues grow despite market share declining.

"The App Store and Google Play have become the de facto platforms for mobile entertainment content, especially games," said Priori Data CEO Patrick Kane. "As consumer preferences mature, so must app market participants in order to stay abreast of future opportunities for growth. Continued success will require keeping a close eye on app activity to capitalize on trends before they become common knowledge."






Tags: Android, app store, Apple, forecast, game apps, gaming, iOS, mobile apps, revenue








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