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BizReport : Search Marketing : May 01, 2013


BRC: 198% YoY rise in retail search volume via tablets

The latest findings of the British Retail Consortium/Google Retail Monitor reveal that total retail search volumes from UK consumers searching via a tablet have increased significantly.

by Helen Leggatt

According to the first quarter figures, total retail search volumes were up by 16% year-on-year. The British Retail Consortium used data from Google to analyze how people are using their mobile devices and whether tablets are having a marked impact on shopping online.

The indisputable news is that tablets, and mobile devices in general, are having a huge impact on retail search. Tablet searches were up by a whopping 198% year-on-year, while searches via smartphone rose by 66%.

"These figures confirm how tablets and smartphones are becoming increasingly integral to the shopping experience for many of us, whether we're at home or on the move, and from research to purchase," said Helen Dickinson, director general, British Retail Consortium. "It's easier than ever to compare prices and products online, and retailers are continuing to invest in their websites and their 'omnichannel' offer so that customers have choice, convenience and flexibility when they shop."

According to Peter Fitzgerald, retail director at Google, this trend is sure to continue throughout 2013 as more consumers become equipped with mobile devices. Also notable is the increase in international interest. While overseas searches for UK brands were up 16%, significant interest was show from American consumers with searches from the country up an impressive 75%.

Image via Shutterstock

Tags: mcommerce, mobile shopping, research, retail, retail search, search, search trends, smartphone, tablet use, U.K.










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