News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Arbitron: U.K. smartphone users spend most time with mcommerce apps
U.K. smartphone users are much more active users of mcommerce apps than their counterparts in Europe and America, according to a new report released by Arbitron this week.
Mcommerce apps are used by two-thirds (66.8%) of U.K. smartphone owners, found Arbitron, compared with 57.6% in Germany, 55.9% in the U.S. and just over half (52.5%) in France.
The number of mcommerce sessions in the U.K., as well as total time spent with apps, is over 50% higher than the average of all Western markets surveyed.
U.K. smartphone users spend, on average, 134.8 minutes per month with mcommerce apps, notching up 54.5 sessions each month. Meanwhile, in the U.S., users spend 91 minutes per month over 30.8 sessions; in German 74.3 minutes over 32.1 sessions and, in France, 56.1 minutes per month over 23.9 sessions per month.
The leading mcommerce app in the U.K. is eBay, used by 43.8% of Arbitron's mobile panellists for around 144.1 minutes per month across 52.1 sessions. eBay is way ahead of the 2nd most popular mcommerce app, Amazon Mobile, used by just 16% for 29.1 minutes per month across 9.5 sessions.
"If they haven't already, merchants should be taking advantage of the development of the mobile medium and ensure that they have a diversified strategy to engage consumers across different touch points - mcommerce isn't just an appendix to ecommerce, and apps aren't just a downloadable declination of mobile-optimized sites," Andreas Piani, general manager of European Arbitron Mobile, told Mobile Commerce Daily.
"It's also crucial to have a plan to deal with the highly fragmented nature of the medium and ensure that all properties are optimized across the prevalent operating systems, device types and screen sizes," he added.
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
- Online cash register bells will continue ringing on Christmas Day and Boxing Day
- Experts: App usage will change in 2015
- How data will influence 2015
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...