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BizReport : Mobile Marketing : May 17, 2013


App Store hits 50 billion milestone, Google Play not far behind

Apple this week announced they had reached a major milestone - 50 billion apps have been downloaded from their App Store. Meanwhile, Google reveals that it isn't so very far behind.

by Helen Leggatt

When Brandon Ashmore from Mentor, Ohio, downloaded the word game app 'Say the Same Thing' from the App Store he was awarded an App Store Gift Card to the value of $10,000. Why? Because he made the 50 billionth download.

Customers now download more than 800 apps per second from Apple's App Store, at a rate of two billion apps per month. Having opened in 2008, with just 500 apps, the App Store now offers over 850,000 apps for the iPhone, iPad and iPod Touch.

"The App Store completely transformed how people use their mobile devices and created a thriving app ecosystem that has paid out over nine billion dollars to developers," said Eddy Cue, Apple's senior vice president of Internet Software and Services, adding that the company is "absolutely floored" to pass the 50 billion milestone within five years of launch.

Not to be outdone, Google chairman Eric Schmidt revealed during the company's recent Google I/O developer conference that over 900 million devices running its Android platform have been activated worldwide, along with 48 billion apps downloaded through Google Play Store.

According to a Gartner study released earlier this year, global app revenues will reach the heady heights of $25 billion this year - a 62% rise on 2012.






Image via Shutterstock

Tags: app development, app store, mobile app trends








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