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BizReport : Mobile Marketing : May 01, 2013

App developers: AppJam challenge now open

A new competition for app developers is now open for submissions. From Viggle, the AppJam competition is looking for submissions which create companion apps for television; the apps are used with the Viggle platform.

by Kristina Knight

According to recent data from comScore more than 130 million US consumers logged on to the Internet to watch video programming in March. Many of those viewers were watching full-length programming, streamed to both desktop and mobile devices. This new trend of time shifting not only when they watch programming but how is pushing more advertisers and program creators to look for new ways to create and deepen engagement with that programming.

The Viggle platform is one way they are finding to create and develop this kind of engagement. Through Viggle, viewers are rewarded for watching their favorite shows; their platform is available for both Android and Apple devices. When Viggle users login, they are awarded points which can be redeemed for real-world goods like movie tickets, music downloads or even donations to a favorite charity.

"Our judges are looking forward to reviewing the submissions that could potentially enhance the already robust experience that Viggle provides consumers," said Greg Consiglio, President & COO of Viggle. "Not only is the Viggle AppJam Challenge an opportunity to prove their mettle, but winning will allow them to be a part of our continuing growth in the second-screen space."

"The brands sponsoring the AppJam are keenly interested in consumers' evolving second screen viewing habits and how they can organically deliver their message while providing value to the user," said Pranav Pandit, Midwest Director of OMD Chicago's Ignition Factory. "Ignition Factory proactively creates opportunities for OMD clients to take leadership positions in innovation by fostering connections to relevant tech companies."

For the competition, they are looking for apps related to the TV viewing experience and built for the mobile web. App submissions are open through June 27, 2013.

Tags: appvertising trends, mobile apps, mobile video, television apps, video trends, Viggle

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