BizReport : May 31, 2013 Archive

May 31, 2013 Archive

Advertising | May 31, 2013

Platform announcements underscore online influence

This week marked milestones for three popular online platforms - in the form of live chat upgrades, call blocking options and skyrocketing usage numbers. Here's how: >>

Mobile Marketing | May 31, 2013

Brits trust banks to be mobile payment providers

Consumers have a love-hate relationship with their banks. However, new research from UK-based payment systems firm VocaLink, suggests that when it comes to mobile payments, it's the banks to whom consumers look to provide the service. >>

Mobile Marketing | May 31, 2013

The rise and rise of mobile coupons

Mobile coupons have seemingly burst onto the scene from nowhere - emerging in the last couple of years as an effective and growing digital marketing activity. A new study by BI Intelligence confirms what many marketers already know - consumers like mobile coupons and they work. Meanwhile, U.K. research shows stagnant growth in consumer use of digital coupons. >>

Ecommerce | May 31, 2013

Fathers not getting the gifts they want

Father's Day is on the horizon, and women and children will be buying the men in their family gifts. But are men getting the gifts they really want? Seems not. >>

Trends & Ideas | May 31, 2013

General Sentiment offers additional matching targets

New from General Sentiment - additional layers of analysis to better match audience members to brands and products. For the General Sentiment MediaMatch platform, the upgrades match audiences based on discussions from both the audience and industry sectors. >>

Social Marketing | May 31, 2013

Telly's new discovery app creates deeper social video experience

In the social space, advertising and video content is all about the experience. Seamless viewing, and intuitive sharing options are key, and a new offering from Telly should help brands capitalize on both. Called the Social Video Discovery App, the platform is set up to create a deeper video experience for Android tablet users. >>