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BizReport : May 30, 2013 Archive

May 30, 2013 Archive

Social Marketing | May 30, 2013

Janrain partners with Amazon for login features

Add another option to the social login space. Today Janrain and Amazon are partnering to allow Amazon users to use their logins on other online retailers' websites. Social login has been shown to increase consumers' sentiment for retailers because they don't have to create different profiles for every store they shop. >>

Social Marketing | May 30, 2013

Social media industry report reveals podcasting in, daily deals out

The 2013 Social Media Examiner industry report has been released. It reveals that social media continues to be seen as an important marketing activity, although questions remain about effectiveness. >>

Ecommerce | May 30, 2013

How local shoppers are completing the buy cycle

When it comes to engaging local shoppers, it isn't enough just to have a website or a physical store location. New data out from Local Market Launch shows how these shoppers are engaging, researching and buying products - which should help local businesses better engage their core customer base. >>

Email Marketing | May 30, 2013

Report: Half of SMBs actively growing email lists

While most of the headlines these days center around mobile and social advertising options, small businesses aren't counting out email. The grandfather of online advertising is still garnering respect - and attention - from small business. According to new data out from Constant Contact 60% of small businesses are 'actively trying' to grown email lists. >>

Advertising | May 30, 2013

A rebrand and new marketing toolset from SEOMoz

The week, SEOMoz gets a bit of a facelift with a new name and a new suite of tools set to offer better insights into branded campaigns across the web - including search and social options. >>

Ecommerce | May 30, 2013

Royal Mail launch 'Click and Collect' service

According to the Royal Mail, 99% of the population of the U.K. lives within just three miles of a Post Office. Using the Post Office's extensive network, Royal Mail is set to launch a 'Click and Collect' service later this year to help retailers give online shoppers greater control over the delivery of their purchases. >>

Mobile Marketing | May 30, 2013

QR Code scanning takes off in China

China may have been slow to embrace QR Codes but, as recent statistics revealed at the AllthingsD D11 conference this week show, use is on the rise, quadrupling in just one year. >>